What you will learn
Marketing creates value. Marketing can impact perceptions, purchase, and loyalty.
Segmentation, targeting and positioning are crucial to building and maintaining successful brands. This is how your marketing can be more profitable and efficient.
Conduct competitor analysis and audit
Digital marketing is essential today. Find out how the digital landscape has changed.
Your own digital marketing strategy
Forrester US Digital Marketing Forecast 2018-2023 predicts that digital marketing will surpass $146 billion by 2023. How to position your company in the digital landscape. Create a digital marketing strategy that will help your business achieve its goals.
This Professional Certificate will teach you how to market in a competitive marketplace. These topics include web design, content marketing, SEO/pay per click (PPC), as well as many other topics.
This course will give you an overview of digitalisation and how it affects businesses. It will also teach you how to use new technologies in your business to increase profitability. This course will help you apply your new knowledge to your future marketing activities. You will be able to create your own digital marketing strategy that meets the business goals.
Multiple choice quizzes will be used for the verification track assessment. To pass the course and demonstrate your understanding of digital marketing principles, you must score at least 50% on multiple choice questions.
This program is designed for entrepreneurs and business owners who are interested in a career of digital marketers. Anyone who is interested in learning more about digital marketing and how it works in a digital environment can benefit from this program. This certificate will provide you with a digital marketing strategy to use in your business or for your professional portfolio. You might be an entrepreneur looking to learn new digital marketing techniques or a business owner. You might be just starting out in business or you may need to brush up on your skills. This program will help you make your business stand out.
What you will learn
Manage and optimize digital media assets earned, paid and owned to maximize impact.
Learn hands-on skills for proactive and reactive corporate reputation management, which is based on the best global practice in public relation
Analyze brand management decisions and strategies to build brand equity.
It is crucial to understand and apply the basic psychology of buyers and consumers in order to develop a successful marketing campaign.
Online marketing strategies like targeting, segmentation and positioning are all possible.
Over the next decade, marketing jobs will expand at a faster pace than any other occupations. Companies are becoming more focused on marketing because of digital disruption. This has resulted in a greater demand for highly-specialized skills.
Analyze brand/product management decisions, and analyze strategies and tactics for building and measuring brand equity.
Online marketing can be a great way for your business to get noticed. To do this, you can use social media and the Internet.
Marketing specialists are needed by IT professionals and software publishers.