Participants will gain an understanding of legal considerations surrounding targeting in military operations.
This course examines both the operational and legal aspects of targeting. Participants will be able to practice the targeting process, from planning and execution through to damage assessment.
Participants will be able identify and apply the following at the end of the course:
Targeting: The purpose and the process
Legal framework and distinctions between targeting in bello, human rights and targeting ad bellum
Legal framework and principles for targeting
Complex targets require legal analysis
Considerations legal for dynamic and sensitive targeting
Responses to potential LOAC violations and targeting incidents
Segmentation, targeting, and positioning (STP), is one of the most widely used marketing models in modern business practices. This micro-credential will help you learn more about this model and how it is a departure from traditional marketing models. This course will teach you about consumer awareness, target marketing, segmentation, and product positioning. This micro-credential gives you a certificate and digital badge. You can share it on your profile or post it on social media.
This micro-credential online will cover one of the most common marketing models in modern business practices. Segmentation, targeting, and positioning (STP), is a new marketing model that focuses on consumer behavior. It’s a departure from traditional marketing models that focus on product differentiation. Segmentation is the process of identifying potential customers for a brand or product. Segmentation can be done in many ways, including by gender, age, buying habits, hobbies, and other factors. Targeting a market is the art of directing and crafting a brand or product to a specific audience. Product positioning is the promotion and distribution of the product to a specific segment.
This online micro-credential gives you a non-creditable digital badge and micro-credential that can be shared with your social networks. It can also be displayed in your professional portfolio.
Identify the most successful marketing models in modern business practices
Consider how market segmentation refers to identifying potential target audiences for a product or brand’s products.
Describe how product positioning is used to promote and distribute the product to the selected segment.
This course will teach you how to use cluster analysis, a statistical method that allows you to segment and target markets based on customer preferences and needs. You’ll learn how customers segment their market and how to target profitable segments. Analyzing customer data is similar to the market research firms’ typical work.