The Digital School of Marketing (DSM) is South Africa’s top provider of digital marketing education. Our unique educational institution is due to all of our marketing courses being approved and certified by (MICT SETA), The Media, Information and Communication Technologies Sector Education and Training Authority. We are also members of IAB South Africa. DSM is […]Read more
Are you looking for PPC training resources that will help you quickly learn PPC? You have come to the right spot!
Pay-per-click marketing, often shortened to PPC, is an affordable and effective way to promote your products, or, if your agency is involved, the products or services of your clients to the most valuable audience possible.
On the social media side, Instagram Ads and Facebook Ads let you create targeted audiences to get your best ads in front your ideal customers.
PPC can be a great tool to help small businesses grow. A digital marketing agency can also increase their revenue by offering PPC as an additional service.
The problem is that PPC can be difficult and time-consuming when you are on your own.
WordStream’s mission is to assist small businesses and digital marketing agencies with PPC. We have compiled a comprehensive list of PPC training resources that will help you succeed with offline advertising. Let’s get started!
PPC Training Courses
We’ll link you to tons of PPC training resources (blog posts and articles, etc.) in the sections below. You can explore at your own pace. We recommend that you check out if you want a more structured PPC training experience.
PPC’s search engine marketing (SEM), is a branch that focuses on converting active user intent into website traffic. You’ll find that PPC and SEM are frequently used interchangeably throughout the PPC training. The goal of SEM is to get top sponsored search results on Google or Bing, and to entice prospects with relevant, intent-matching deals. These resources will help you get started in SEM.
SEM: What it is and how to do it right
What are keywords and why do they matter for PPC?
What are Keyword Match Types and How Do You Use Them?
The definitive guide to negative keywords
How to create more effective ad groups for PPC
What is Quality Score and How Does it Affect PPC Ads?
PPC Bid Management: The Best Bidding Tips From 18 PPC Experts
How to Optimize Your PPC Ads Text
You can see that advertising in sponsored search results is a complex process. You can run our Google Ads Performance Grader if you have an existing Google Ads account.
PPC Training Resources: Social media marketing
Social media marketing (SMM), a sub-division of PPC, focuses on using audience targeting solutions to deliver relevant ads. This helps spread brand awareness and (like SEM), drive valuable website traffic. Google and Microsoft give their advertisers access the audience targeting solutions. SEM is not solely about keywords. It’s important to seamlessly blend into users’ feeds, and then stop them from clicking on irrelevant offers. These resources will help you get started in SMM.