The Digital School of Marketing (DSM) is South Africa’s top provider of digital marketing education. Our unique educational institution is due to all of our marketing courses being approved and certified by (MICT SETA), The Media, Information and Communication Technologies Sector Education and Training Authority. We are also members of IAB South Africa. DSM is […]
Read moreWhat’s marketing?
Marketing is broadly defined as the promotion and sale of products or services by your company. This includes market research to get to know your customers and creating advertising campaigns that reach them. While the core goals of marketing remain the same since the days when “Mad Men” was popular, today’s marketers have many new tools to help them achieve them.
Offline marketing is a great way to acquire new customers and users. It includes tools such as content marketing, targeted advertising, search engine optimization and social media. After you have engaged a customer, advanced customer relationship management software programs will allow you to track their journey through your marketing funnel and optimize it. There are many opportunities for offline marketing, and skilled marketing professionals will be able combine these tools to drive sales.
What are the typical roles in a marketing career.
No matter what product or service a company sells, marketing is essential for its success. While smaller businesses and startups might rely on outside consultants, large corporations may have their own marketing departments that are managed by a Chief Market Officer (CMO) and staffed with a variety of marketing professionals. Traditional marketing roles include brand managers, product marketing director and sales director. However, the world of offline advertising has given rise to new roles such as head of digital marketing and marketing automation specialist.
What offline courses can I take to learn the basics and art of marketing?
A wide range of courses in marketing are offered by accredited colleges and universities. This will allow you to develop the skills that you need to increase your company’s sales. These courses include courses that give a foundation in core subjects such as marketing analytics and market research. There are also courses that offer a deeper understanding of specific areas such as digital marketing, social media, search engine optimization (SEO), content marketing, and more. We also offer short Guided Projects that will help you improve your marketing skills.
What experience or skills do I need before I can start learning marketing?
You will need to have some knowledge and experience before you can start learning marketing. Marketing is everywhere we look, whether it’s on TV, radio or our mobile phones. We all know what marketing does. As you get more knowledge about marketing, it is important to have a solid understanding of social media tactics and retargeting.
Which people are most suited to marketing roles?
People who are analytical and research-oriented, and love to dig into big data might be best suited for marketing roles. Marketing has become more dependent on data. This means that people who are in marketing roles tend to be less creative and brand-centric and more data-centric. They work in data analysis, customer services, operations management, business research, and data analysis. This is a new development in marketing history. Consumers now unknowingly give marketers so much information about their offline and online shopping purchases via UPC codes, coupons and mobile shopping apps.